TEMPLATE COMMERCE
Quick. Limited.
Good for getting online. Less useful when the brand, catalogue or operation needs more control.
MCOM /
COMMERCE FIELD SYSTEM
2026 / BUILD 03.4
INPUT / BUSINESS READY TO SCALE
YOUR STORE
SHOULD
DO MORE.
MCOM turns a digital store into a structured commerce system: designed to earn trust, convert demand, support operations and leave room for what comes next.
BRAND_LAYER / ACTIVE
COMMERCE_CORE / ONLINE
SCALE_PATH / READY
OUTPUT /
PROFESSIONAL COMMERCE
SCROLL ↓
MCOM_CORE::ACTIVE
ESSENTIAL / 25000
BRAND_LAYER::READY
ADVANCED / 32000
COMMERCE_ENGINE::SYNC
FLAGSHIP / 40000
CONTINUITY::ENABLED
MCOM_CORE::ACTIVE
ESSENTIAL / 25000
BRAND_LAYER::READY
ADVANCED / 32000
COMMERCE_ENGINE::SYNC
FLAGSHIP / 40000
CONTINUITY::ENABLED
[01]
SYSTEM / DEFINITION
SYSTEM / DEFINITION
MCOM exists for the point where “having a store” stops being enough. It combines customer experience, catalogue, checkout, operations, analytics and continuity into one commerce foundation.
01 / WHY MCOM
A BETTER ANSWER THAN “JUST BUILD A STORE.”
CUSTOMER MOMENT /
INTEREST → TRUST → PURCHASE
THE EXPERIENCE IS PART OF THE PRODUCT.
Customers do not mentally separate your store from your brand. A generic, slow or confusing buying journey weakens confidence at the exact point the business asks for money. MCOM is built to remove that disconnect.
MCOM
Structured. Expandable.
Controlled investment, professional experience, usable operations and a clear route forward.
FULL BESPOKE
Maximum. Heavy.
Maximum flexibility, but a bigger investment, longer timeline and greater complexity.
02 / WHAT CHANGES
FOUR REASONS MCOM MATTERS.
A commerce investment should make sense
emotionally, commercially, operationally
and financially.
Use the arrows to move through each layer.
03 / UNDER THE SURFACE
SIX LAYERS.
ONE SYSTEM.
Every package starts with the same MCOM commerce foundation. Package level controls the depth, sophistication and flexibility.
LAYER_01
STOREFRONT
LAYER_02
CATALOGUE + DISCOVERY
LAYER_03
CHECKOUT + PAYMENTS
OPERATING LAYER
ORDERS + ANALYTICS + GROWTH
01
STOREFRONT
The customer-facing experience across devices.
02
CATALOGUE
Products, variants, collections and merchandising.
03
CHECKOUT
Cart, payments and conversion-critical purchase flow.
04
OPERATIONS
Orders, customer states and day-to-day management.
05
ANALYTICS
Traffic and commerce measurement foundations.
06
GROWTH
Campaigns, promotions, discovery and future enhancement.
04 / SELECT YOUR MCOM
THREE LEVELS.
ONE FOUNDATION.
Choose how much
experience, complexity
and commercial leverage
the business needs now.
Instead of forcing every client through
the same implementation, MCOM scales
the level of customization around the
actual role commerce plays in the business.
EGP 25,000
CONTINUITY / EGP 1,200 MONTH
START WITH THE PARTS EVERY COMMERCE BUSINESS ACTUALLY NEEDS.
A credible responsive storefront, structured catalogue, cart, checkout, order management, analytics foundations, QA and launch.
EGP 32,000
CONTINUITY / EGP 1,800 MONTH
THE EXTRA EGP 7K BUYS LEVERAGE, NOT DECORATION.
Deeper brand expression, product discovery, merchandising, analytics, campaign flexibility, supported integrations and broader requirements.
EGP 40,000
CONTINUITY / EGP 2,100 MONTH
WHEN THE STORE IS PART OF THE BRAND, TREAT IT LIKE ONE.
Maximum MCOM art direction, richer product storytelling, advanced interaction, guided discovery, deeper catalogue structures and expansion readiness.
01
STORE FOUNDATION
Responsive storefront, core pages and production-ready commerce configuration.
02
CATALOGUE
Categories, products, variants and product information.
03
BUYING JOURNEY
Product pages, cart, checkout and supported payments.
04
OPERATIONS
Orders, customer accounts, promotions and commerce utilities.
05
MEASUREMENT
Analytics, conversion tracking and SEO foundations.
06
LAUNCH
QA, responsive testing, deployment and handover.
01
TAILORED EXPERIENCE
More brand-specific layout, styling and visual expression.
02
BETTER DISCOVERY
Enhanced filtering, sorting and collection logic.
03
RICHER PRODUCT PAGES
More flexible hierarchy and product storytelling.
04
GROWTH TOOLING
Campaign structures, marketing and integrations.
05
DEEPER MEASUREMENT
Enhanced analytics and event tracking.
06
BROADER REQUIREMENTS
Bilingual / RTL readiness and more extensive QA.
01
ART DIRECTION
Highest visual tailoring inside the MCOM framework.
02
EDITORIAL COMMERCE
Product and brand storytelling working as one experience.
03
ADVANCED INTERACTION
Motion, transitions and micro-interactions.
04
GUIDED DISCOVERY
Richer discovery journeys and custom components.
05
COMPLEXITY
Deeper catalogue logic and integration flexibility.
06
EXPANSION READINESS
Better support for future markets, campaigns and enhancements.
05 / COMPARE
THE DENSE BIT.
ONLY WHERE YOU NEED IT.
Everything important, in one comparison view.
| CAPABILITY | ESSENTIAL | ADVANCED | FLAGSHIP |
|---|---|---|---|
| Commerce foundation | Included | Included | Included |
| Responsive storefront | Included | Included | Included |
| Brand customization | Controlled | Tailored | Extensive |
| Catalogue architecture | Core | Enhanced | Advanced / tailored |
| Product discovery | Core | Enhanced | Advanced / custom |
| Product page depth | Standard | Richer | Art-directed |
| Motion & interaction | Minimal | Selective | Advanced |
| Analytics | Core | Enhanced | Advanced |
| Bilingual / RTL | Scope dependent | Available | Available |
| Integrations | Core | Expanded | Greater flexibility |
| Custom commerce logic | Not standard | Limited | Within agreed scope |
| Expansion readiness | Core | Advanced | Highest |
| Implementation | EGP 25,000 | EGP 32,000 | EGP 40,000 |
| Continuity | EGP 1,200/mo | EGP 1,800/mo | EGP 2,100/mo |
SCOPE / PRICE LOGIC
WHAT CAN MOVE THE PRICE?
Standard implementation stays inside the selected MCOM level. These six variables are what usually create non-standard scope.
01
CATALOGUE COMPLEXITY
Variants, bundles, relationships and unusual merchandising structures.
02
DESIGN DEPTH
Additional art direction, custom layouts, motion or interaction.
03
INTEGRATIONS
ERP, CRM, logistics, legacy systems or APIs.
04
LANGUAGES
Additional layouts, content and RTL QA.
05
CUSTOM LOGIC
Guided selling, special rules or unusual checkout behavior.
06
DATA + MIGRATION
Large imports, cleanup or content population.
06 / DELIVERY
SEVEN MOVES FROM BRIEF TO LIVE.
Move through the process with the arrows. Each stage has one job and one client input.
01
INPUT
DISCOVER
Map the business, brand and commerce goals.
CLIENT /
BRAND + CATALOGUE + PRIORITIES
02
DEFINE
SCOPE
Confirm the right MCOM level and identify anything outside standard scope.
CLIENT /
APPROVALS + TECH DETAILS
03
EXPERIENCE
DESIGN
Configure or tailor the customer experience.
CLIENT /
ASSETS + CONTENT + FEEDBACK
04
IMPLEMENT
BUILD
Develop commerce flows, components and operating logic.
CLIENT /
PRODUCT + CONTENT READINESS
05
LINK
CONNECT
Payments, analytics and agreed integrations.
CLIENT /
ACCOUNTS + CREDENTIALS
06
VERIFY
TEST
Responsive, checkout and launch-critical QA.
CLIENT /
REVIEW + SIGN-OFF
07
OUTPUT
LAUNCH
Approved environment moves into production.
STATUS /
LIVE
07 / AFTER LAUNCH
THE SYSTEM DOESN'T GET ABANDONED.
Continuity keeps Monarq responsible for the technical health of the implemented environment.
ESSENTIAL
EGP 1,200 / MONTH
ADVANCED
EGP 1,800 / MONTH
FLAGSHIP
EGP 2,100 / MONTH
WHAT CONTINUITY PROTECTS.
Routine platform and dependency maintenance.
Compatibility and technical health monitoring.
Security and backup oversight.
Fault support inside implemented scope.
Launch stabilization and continuity.
WHAT REMAINS ENHANCEMENT WORK.
New pages and campaigns.
New integrations and functionality.
Large catalogue population.
Major redesigns and UX changes.
Third-party fees and services.
BUILT BY MONARQ
PRODUCTIZED.
NOT GENERIC.
MCOM is delivered by Monarq, an award-winning digital agency working across web development, software, commerce, analytics and immersive digital experiences.
PERCEPTION MATTERS.
Brand expression, hierarchy, interaction and clarity are part of the product.
MORE THAN WEBSITES.
Web applications, integrations, analytics and operational systems.
BUILT FROM REAL NEEDS.
MCOM packages recurring commerce problems into a clearer product.
ONE TEAM.
Design, build, launch and continuity stay under one relationship.
NEXT / MCOM SCOPING
BUILD
WHAT'S
NEXT.
Start with a short MCOM scoping session. We review the brand, catalogue, required integrations, operating needs and growth plans, then confirm the level that actually fits before implementation begins.
START MCOM SCOPING ↗